Andy Ross

Andy Ross is an American musician, singer-songwriter, and guitarist best known as a member of the alternative rock band OK Go. Formed in 1998, the band gained widespread recognition for their innovative music videos and catchy, genre-blending sound, which incorporates elements of power pop and indie rock. Ross, who joined the band in 2001, contributed to their distinctive style, particularly through his guitar work and vocal harmonies. Notable works include OK Go's Grammy-winning album "Here It Goes Again" (2005), which features the iconic single of the same name, celebrated for its creative treadmill choreography. The band's subsequent albums, such as "Of the Blue Colour of the Sky" (2010) and "Hungry Ghosts" (2014), continued to showcase their inventive approach to both music and visual presentation. Beyond his work with OK Go, Ross has engaged in various musical ventures and collaborations, contributing to the evolution of the indie and alternative rock landscape. His impact on music is particularly marked by the band's pioneering use of viral marketing through their music videos, influencing how artists approach visual storytelling in the digital age.